“69” by Isaac Sellam / Paris, France
Founded: 2023

69 is the distilled, more accessible expression of Isaac Sellam’s uncompromising design philosophy—retaining the precision, edge, and material focus of the mainline, while offering pieces with increased wearability and range.

Launched as a diffusion collection from the mainline Isaac Sellam Experience, 69 translates the designer’s signature industrial-minimalist aesthetic into designs suited for every day life.

Clean lines, layered textures, and utilitarian details define the collection, with the same dedication to material research, subtle innovation, and Parisian craftsmanship.

A subtle reflection of his universe, “69” stays true to the Isaac Sellam DNA: technical, tactile, and elegantly subversive.

Available at AZUL New York from September 2025