AZUL New York

A sanctuary of menswear and accessories—curated from the outer edges of fashion’s avant-garde. Rooted in reverence for craftsmanship and narrative, we bring together rare and unique pieces from visionary designers from around the world.

Founded by John Wyatt Hansell in 2025, and born from the confluence of his love of classic Americana, Southwestern roots, and a deep admiration for artisanal creation, AZUL is less a store and more a dialogue between craft and innovation. Every garment is chosen not only for its form, but for the philosophy stitched within—objects of intention that invite a deeper connection between wearer and maker.

Our private, by-appointment showroom in New York City offers a meditative alternative to retail—immersive, intimate, and ever-evolving. Rotating installations of art, music, sculpture converge with fashion to create an environment where discovery is intentional, and consumption is conscious.

This is not fast fashion.

This is enduring design—for those who collect, not consume.